Shriver Media
Media for Good
Challenge
Get Lit, her book club. Above the Noise, her podcast. The Women's Health Report, her annual research platform on women's health. Three properties, three formats, three audiences, all living under the same editorial sensibility, but without the visual language to prove it. The brand felt as large as the work. The identity had not caught up yet.
"The hardest part was not designing four brands. It was designing the distance between them."
–
Esteban Villarreal, Director
Strategy
The temptation with multi-property media brands is to unify through sameness. One palette, one typeface, everything matching. That approach works for retail. It does not work for a media voice built on nuance. The right framework was not "make these look the same." It was "make these feel like they come from the same person." The difference between those two briefs is the difference between a system and a stamp.
Approach
We developed the visual identity for each property: Get Lit, Above the Noise, and the Women's Health Report, with its own distinct character and its own application system across usage and collateral. Each one designed to stand alone in its context. Each one recognizable, at a glance, as Shriver. The work spanned identity systems, usage guidelines, and collateral across all three platforms. Not a one-time project. A working partnership.
Visual System
Each property needed to feel distinct. Get Lit, Above the Noise, The Women's Health Report, The Sunday Paper: different formats, different audiences, different reasons to open. The visual system did not unify them. It defined the distance between them how far each brand could move before it stopped reading as Shriver.
"Working with Maria's team taught us something we didn't expect: when the mission is that clear, the design almost writes itself."
–
Esteban Villarreal, Founder
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