Majaztec

Majaztec is embarking on an exciting and transformative journey to revive an ancient Aztec drink, Aguamiel, and bring it to life in a way that celebrates the rich cultural heritage of Mexico and appeals to contemporary audiences around the world.

The rebranding project is an ambitious and innovative undertaking that seeks to create a vivid musical collage of flavors and cultural significance that calls on consumers to reconnect with the delight and charisma of this refreshing and revitalizing beverage. With a focus on diversity and cultural appreciation, the project is poised to be a transformative force in the beverage industry, bringing a sense of energy and excitement to the market.

The branding team behind the project is collaborating closely with Majaztec to create a new brand identity that captures the essence of the brand while also infusing it with a sense of modernity and innovation. The team is drawing inspiration from the rich cultural history of Mexico to create a bespoke brand identity that reflects the unique personality and values of Majaztec.

The identity is built around a bespoke typeface that draws inspiration from the letterforms of the original brand logo. This typographic system serves as the stable scaffolding that supports a rich and flexible brand world, allowing Majaztec to evolve and adapt as the market and consumer needs change.

Overall, the Majaztec rebranding project is an aspirational and transformative undertaking that seeks to breathe new life into an ancient Aztec drink and bring it to a global audience. With a focus on celebrating diversity and cultural appreciation, the new branding is poised to be a game-changer in the beverage industry and beyond.

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